Hello My Friends!
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I hope your week is going great! In life there are many times that we try to determine if something is real or just an appearance. From love to business, as human beings we are in the constant search for what it’s truly valuable and what it’s not. Why are we always so focused on evaluating this? 

Well, there are many reasons depending of the situation: Avoid wasting time, getting scammed, trusting in the wrong person or simply avoid a broken heart… but when it comes to blogging, how much attention do we pay to this? Sometimes I wonder: Are some people ok with having a fake following as long as it looks as a they have one? If so, then how real is the blogging experience?

I came across an article that talked about how many brands grow their twitter followship by buying followers. I knew this existed, as most of us have received a tweet or message saying: “do you want more followers” or: “buy 10,000 for $10″, and this made think more deeply about the brand-blogger relationship.

As bloggers, many of us want brands or stores to approach us and offer us their products for review/compensation, with the purpose of getting exposure more than for the actual freebies. We trust that this “established” brand has followers that pertain to our audience, and that with the contact, we can be able to reach out to it as well. But, if a brand is buying fake or inactive followers, then how much are we actually gaining from this partnership? Same goes to brands, stores and designers, if they are reaching out to a blogger that “seems” to be active and have a social media presence, and the target audience its not there, then how much of that investment it’s actually going to bring business? The answer for both it’s ZERO!

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